FOX 50 and MIX 101.5 have partnered with PQCNC to create the NC39weeks Initiative.

NC39weeks is a community campaign designed to create awareness and provide crucial information for moms, families and health care providers on the importance of waiting at least 39 weeks to deliver a baby. NC39weeks is an interactive initiative that includes TV and radio public service announcements, a dedicated informational website – - and the opportunity for moms and healthcare providers to take a NC39weeks Pledge. Other partners in the campaign include the March of Dimes and the NC Quality Center.